— WORKSHOP

Sell with AI

This program is designed to equip sales professionals with the sales skills and practical techniques to integrate AI effectively into their sales process, from discovering new customers to crafting great sales narratives, to closing deals - resulting in increase in sales confidence, drastic reduction in admin tasks, and a more compelling customer experience.

Why this course?

  • Skills gap: Many sales teams haven't received specific training on how to use AI in sales (only 35% have). Sellers should feel competent and confident to sell!
  • Efficiency gains: Sellers spend only 28-35% of their time actually selling. With AI, we help sellers regain lost time from non-sales tasks, allowing them to focus on what they do best: selling.
  • AI and human collaboration: Few courses effectively teach how to leverage AI to improve  sales skills. This course shows  how to use AI to augment proven sales methods.
  • Deliberate practice: Sales teams often don't practice their pitches, and sales coaching is often deprioritized or not personalized. Practice is the only way to sales mastery!

Practice workshops

Learn + apply!

Course details

Audience

Ideal for sales professionals, account managers, sales leaders, and anyone looking to enhance their sales skills. 

Format

Onsite workshop: 50% of time is focused on  practice!  

Duration

Customize your training! Join us for the full 3-session journey (three half-day onsite workshops) or pick and choose a single half-day session based on your specific interests.  

Delivery

Delivered by 2 ex-Google sales leaders

Benefits

This workshop gives your team a clear roadmap for using accessible AI tools to enhance sales. By combining proven sales frameworks with AI-powered practice, we transform gut-feeling-based selling into a structured and repeatable process.

Group learning

Our program combines an interactive workshop  with deliberate practice. This allows participants to master sales models, practice their skills, and get high-quality feedback through role-play and exercises.

Accessible & affordable

We focus on accessible AI tools like ChatGPT, Gemini, and Co-pilot, ensuring the skills they acquire are immediately applicable in any work environment without the need for expensive or restricted tools.

Proven results

Many of the sales skills that are being taught in the workshops have been proven successful with sales teams of any kind, including those at companies like Google.
Content

What your team will learn 

This course is structured around the 3 core stages of the sales cycle:
Discover, Deliver, Close!  

Workshop 1:
"Discover"

Workshop 2:
"Deliver"


Workshop 3:

"Close"


9:00 AM - 12 AM or 2:00 PM - 5:00 PM

DISCOVER

This workshop focuses on the foundational skills needed to identify potential customers and delve into their specific needs. We use AI powered automation tools to find the right customers and discover their needs with the SOLO Model.

Workshop Structure: 


🚀 LEARN
  • Discover how to identify potential customers by using AI tools to create customer Personas.
  • Learn the four pillars of the SOLO Model. A tool to use during discovery meetings to uncover customer needs. Learn examples to ask powerful questions to understand the customer's Situation, Outcomes, Limitations, and Options.


🚀 PRACTICE
  • You'll use a GenAI tool (like Gemini or ChatGPT) to generate customer personas, based on data, not gutfeeling.
  • You will then generate a list of discovery questions tailored to your scenario (eg. upcoming customer meeting), based on the SOLO framework.


🚀 APPLY
  • Leave with a concrete Action Plan detailing your next steps and deadlines for immediate application.
9:00 AM - 12 AM or 2:00 PM - 5:00 PM

DELIVER

This workshop is all about using what you've learned in the discovery phase to build sales narratives that resonate with your audience and lead successful sales meetings. You will be introduced to the Why, What, Wow! model and the SHARP model.

Workshop Structure: 

🚀 LEARN
  • Discover how to structure a high-impact commercial story, focusing on the Why (the compelling reason your customer should care. This insight should come out of your discovery phase), the What (your proposed solution or feature ), and the unforgettable WOW! (the tangible business impact).
  • Discover how to deliver your commercial story with the SHARP model (Story, Humour, Analogy, References & Pictures).


🚀 PRACTICE

  • Dive into a hands-on session where you'll use GenAI tools like Gemini, ChatGPT, or Co-pilot to draft a 1-minute pitch.


🚀 APPLY
  • Leave with a concrete Action Plan detailing your next steps and deadlines for immediate application.
9:00 AM - 12 AM or 2:00 PM - 5:00 PM

CLOSE

This workshop equips you with the skills to lead your sales meeting and finalize sales by confidently handling objections with ease. You will be introduced to the OPC model to lead your meetings like a boss and master the UFO model to handle objections. 

Workshop Structure: 

🚀 LEARN
  • Discover how to lead your sales meeting with the OPC model (Open your meeting with purpose and clarity, Pivot your meeting and keep it on track, Close your meeting with action oriented steps) .
  • Learn the 3 steps to handle objections successfully with the UFO model (Uncover objections, Feel with your customer, Offer a solution). 


🚀 PRACTICE
  • You'll use a GenAI tool (like Gemini or ChatGPT) to generate effective meeting agenda's.
  • Generate your UFO model for most common objections in your industry, using your GenAI tool of choice.


🚀 APPLY
  • Leave with a concrete Action Plan detailing your next steps and deadlines for immediate application.

Expected outcomes

Following this program will result in drastic reduction in admin tasks, increase in sales confidence, and a more compelling customer experience.

#1 Efficiency gains

We expect a 20% reduction in time spent on administrative tasks, freeing up valuable time for building client relationships.

#2 Sellers' confidence

We aim for a 20% increase in sales confidence and competence.

#3 Customer satisfaction

The workshop enhances the customer experience by equipping sellers with the skills and practice they need to lead high quality sales meetings.

Your trainers

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Frederik Dooms

AI & AdTech expert
  • 8 years in media (WPP, AdLink, Ads&Data)
  • 8 years at Google
  • Creator of ‘The Belgium AI Index’
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Frederik brings over 15 years of experience in digital strategy, AdTech, and AI, with a background that includes roles at Google and WPP. 
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Pascal Van Laere

Learning & Development expert
  • 25+ years in media  (Space, RMB, Ogilvy, Google)
  • 12 years at Google
  • Creator of  the 'Go FLOW' training
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Pascal has 25 years of experience in media and tech, including launching YouTube in Belgium at Google and leading the Northern European Learning and Development team. 
Testimonials

What our learners say

This AI Foundations course is an indispensable base for every professional today. You'll get a holistic overview—including the interesting EU AI Act—and the complete approach with the platform and community is top-notch!
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Heidi De Cloet - Head of Sales, Digital Transformation and CRM - Omnia Travel
This course offers a clear foundation in AI, from key concepts and the EU AI Act to practical. A timely and relevant learning experience that I can apply directly to my work.
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Gökşen ÇALIŞKAN - Senior B2B Advisor @Euractiv
A great, effective way for companies to build employee AI skills across the company, thanks to user-friendly microlearning and excellent course design!
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Maikel Cupido - Founder Leadwise

Sell with AI

6.250 €
Excl. VAT
Includes:
  • 3 x 1/2 day workshops
  • Max 25 participants (250€/person)
— We're here to help

Contact us for a tailored offer

Interested in the Sell with AI program?

We're happy to work out an offer based on your company size & needs! Leave your details and we'll get back to you!
Thank you! We'll be in touch soon! 
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