Our course(s)

We offer two tailored learning paths to match your level and goals. AI Foundations is an e-learning ideal if you or your teams are new to AI who need a structured, hands-on introduction. Advanced AI Training is a hands-on workshop for teams ready to go further with real-world use cases.

Choose your course

€ 199/year/seat
(VAT excl)

Build AI literacy across your organization! This e-learning ensures compliance with the EU AI Act, gives every employee a clear understanding of how AI works and helps close skill gaps so teams can confidently apply AI in their daily work.

Included:
Yearly access to 4 modules
Interactive exercises & community board
Company-wide AI knowledge assessment

€ 2000/Workshop
(VAT excl)

Apply AI to media planning, from insights to performance optimization. This workshop helps teams use AI to analyze data faster, improve planning decisions, and communicate recommendations more clearly and confidently.

Included:
3 hours of expert-led training
Use cases from renowned brands
Practical AI for analysis, planning and reporting

€ 2000/Workshop
(VAT excl)

Sellers spend only 28% of their time selling. This workshop changes that by turning AI into a practical sales pilot across prospecting, pitching, and closing. We use AI to prospect & deliver your pitch, practice on real sales cases and apply it in your workflow.

Included:
3 hours of expert-led training
Hands-on exercises on real sales scenarios
Practical AI workflows tailored to your tools

€ 2000/Workshop
(VAT excl)

This workshop translates AI into concrete HR use cases across hiring, onboarding, development, performance, and retention, with a strong focus on trust, bias mitigation, and alignment with the EU AI Act.

Included:
3 hours of expert-led training
Hands-on exercises across real HR scenarios
Practical AI co-pilots for everyday HR workflows

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Empowering professionals with core AI knowledge

AI Foundations

Understand AI basics and its impact on life and work

Understand the EU AI Act's goals and how it affects AI use

Analyze AI's ethical challenges and explore ways to address them in your job

Learn about AI agents, synthetic media and the future of AI

Makai combines concise e-learning videos, interactive exercises, and practical tasks, allowing you to learn quickly and apply AI directly to their work

Across 4 modules, you'll get a solid understanding of AI fundamentals, including real-world applications and key concepts. You'll learn what the EU AI Act means for your organization, how to approach AI ethically and responsibly, and how to understand emerging tools—like AI agents and deepfakes—beyond the basics.

Designed for professionals across various roles who need practical AI skills to confidently handle AI tools and ensure compliance with the EU AI Act's article 4

You'll meet the EU AI Act’s training requirements (Article 4), earn a course certification, and build the confidence and competence needed to work effectively with AI

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Next-Level AI skills for Media Professionals

Advanced AI

AI for Media Planning

Make data-driven media planning decisions with AI. Analyze audience insights, predict campaign performance, and optimize ad placements across multiple channels.

In this focused 4-hour online (or onsite) workshop, AI experts guide you through the "What, How, and Now" of AI-powered media planning, combining concise theory with interactive exercises and real-world practice.

You'll master AI-driven techniques for precise audience segmentation, predictive targeting, optimized media buying, competitive market analysis, and real-time campaign performance improvements. Learn to use AI to gain efficiency and productivity in media planning!

Marketing and advertising professionals, media planners, and anyone involved in audience targeting, media buying, or campaign optimization who seek to leverage AI for enhanced campaign effectiveness.

Gain the ability to confidently apply AI tools to optimize media strategy, allocate budgets efficiently, improve audience engagement, and significantly boost your overall advertising outcomes.

Testimonials

What our learners say

This AI Foundations course is an indispensable base for every professional today. You'll get a holistic overview—including the interesting EU AI Act—and the complete approach with the platform and community is top-notch!

Heidi De Cloet - Head of Sales, Digital Transformation and CRM - Omnia Travel

I particularly liked the focus on the exploration of synthetic media and agentic AI tools. It’s been such a timely and relevant learning experience for my day-to-day work.

Gökşen ÇALIŞKAN - Senior B2B Advisor @Euractiv

A great, effective way for companies to build employee AI skills across the company, thanks to user-friendly microlearning and excellent course design!

Maikel Cupido - Founder Leadwise

As part of my AI education, I chose Makai for its hands-on approach to using AI responsibly and meeting new EU compliance standards.

Ivana Kovacevic - Award-Winning Group General Counsel | Chief Legal Officer

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Our course(s)

Choose your course

AI Foundations

AI for Marketing

Sell with AI

AI in HR

AI Foundations

How it works

What you'll learn

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Advanced AI

How it works

What you'll learn

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What impact can you expect?

What our learners say

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