— WORKSHOP

AI for Media Planning

This course gives your team the skills and confidence to use AI responsibly and apply AI in every stage of media planning, from insight generation and strategy to creative execution and campaign optimisation. 
  • Use AI responsibly: become AI literate and know how to use it responsibly at work.
  • Turn AI into action: apply the right tools at the right stage of media planning.
  • Collaborate smarter: bridge strategy, creation, and media with AI-assisted workflows.
  • Work sharper, move faster: generate insights and recommendations in a fraction of the time.

Blended learning 

For high impact

What does the learning journey look like?

1. Introduction webinar

This 1-hour webinar will introduce you to AI in the media industry and outline your learning journey.

2. Elearning

Over 4 weeks of eLearning, you'll gain essential AI knowledge and understand how to apply it responsibly.

3. Live onsite workshop

The last part of your journey focuses on applying AI to real-world media planning challenges in a 4h onsite workshop. You'll earn your certificate!

Blended learning

This high-impact course blends webinars, e-learning, and workshops, delivered by two media professionals with over 25 years of combined experience.

Designed for businesses

Participants learn about AI ethics, tools, workflows and get to do hands-on exercises, on their specific client scenarios. 

Quality content

Our trainers have a media background at different companies like Ogilvy, WPP and Google.
— Content

What your team will learn 

Insights

  • Generative personas: Quickly generate rich, data-informed customer profiles using real signals (e.g. social content, client feedback)
  • Predictive audience modeling: Forecast campaign performance based on behavioral traits
  • No-code data tools: Use tools like Phantombuster + ChatGPT to extract and transform public data into planning assets

Strategy

  • AI-assisted localisation: Tailor messaging to different regions based on emotional tone, cultural triggers, and product priorities
  • Creative prompting: Use structured prompts to generate moodboards, taglines, and ad variants
  • Toolchain integration: Combine platforms like Zapier + ChatGPT + Runway to turn insights into execution-ready content

Execution

  • AI-generated reporting: Summarise complex campaign data into clear, actionable media insights
  • Workflow automation: Set up simple automations to trigger AI-generated summaries and email updates
  • Performance tuning: Identify optimisation opportunities across creatives, channels, and audiences — fast

Your trainers

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Frederik Dooms

AI & AdTech expert
  • 8 years in media (WPP, AdLink, Ads&Data)
  • 8 years at Google
  • Creator of ‘The Belgium AI Index’
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Frederik brings over 15 years of experience in digital strategy, AdTech, and AI, with a background that includes roles at Google and WPP. 
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Pascal Van Laere

Learning & Development expert
  • 25+ years in media  (Space, RMB, Ogilvy, Google)
  • 12 years at Google
  • Creator of  the 'Go FLOW' training
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Pascal has 25 years of experience in media and tech, including launching YouTube in Belgium at Google and leading the Northern European Learning and Development team. 
Testimonials

What our learners say

This AI Foundations course is an indispensable base for every professional today. You'll get a holistic overview—including the interesting EU AI Act—and the complete approach with the platform and community is top-notch!
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Heidi De Cloet - Head of Sales, Digital Transformation and CRM - Omnia Travel
This course offers a clear foundation in AI, from key concepts and the EU AI Act to practical. A timely and relevant learning experience that I can apply directly to my work.
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Gökşen ÇALIŞKAN - Senior B2B Advisor @Euractiv
A great, effective way for companies to build employee AI skills across the company, thanks to user-friendly microlearning and excellent course design!
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Maikel Cupido - Founder Leadwise
— We're here to help

Contact us for a tailored offer

Interested in the AI for Media Planning workshop?

We're happy to work out an offer based on your company size & needs! Leave your details and we'll get back to you!
Thank you! We'll be in touch soon! 
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