AI for Media Planning workshop

On-site workshop

This 4-hour, on-site workshop is led by two media professionals with 25+ years of combined experience.

Designed for businesses

Participants learn about AI tools, workflows and get to do hands-on exercises, on their specific client scenarios.

Quality content

Our trainers have a media background at different companies like Ogilvy, WPP and Google.

What your team will learn

Generative personas: Quickly generate rich, data-informed customer profiles using real signals (e.g. social content, client feedback)
Predictive audience modeling: Forecast campaign performance based on behavioral traits
No-code data tools: Use tools like Phantombuster + ChatGPT to extract and transform public data into planning assets

AI-assisted localisation: Tailor messaging to different regions based on emotional tone, cultural triggers, and product priorities
Creative prompting: Use structured prompts to generate moodboards, taglines, and ad variants
Toolchain integration: Combine platforms like Zapier + ChatGPT + Runway to turn insights into execution-ready content

AI-generated reporting: Summarise complex campaign data into clear, actionable media insights
Workflow automation: Set up simple automations to trigger AI-generated summaries and email updates
Performance tuning: Identify optimisation opportunities across creatives, channels, and audiences — fast

Access your course

The course creators

AI & AdTech expert

8 years in media (WPP, AdLink, Ads&Data)
8 years at Google
Creator of ‘The Belgium AI Index’

Learning & Development expert

25+ years in media (Space, RMB, Ogilvy, Google)
12 years at Google
Creator of the 'Go FLOW' training

Testimonials

What our learners say

This AI Foundations course is an indispensable base for every professional today. You'll get a holistic overview—including the interesting EU AI Act—and the complete approach with the platform and community is top-notch!

Heidi De Cloet - Head of Sales, Digital Transformation and CRM - Omnia Travel

This course offers a clear foundation in AI, from key concepts and the EU AI Act to practical. A timely and relevant learning experience that I can apply directly to my work.

Gökşen ÇALIŞKAN - Senior B2B Advisor @Euractiv

A great, effective way for companies to build employee AI skills across the company, thanks to user-friendly microlearning and excellent course design!